Thursday 22 June | 6–8pm
Hear what it takes to launch and sustain a truly British fashion brand in the 21st century at this talk to coincide with The World of Anna Sui exhibition.
GOAT is a London-based womenswear brand founded by Jane Lewis in 2001. Started as a capsule collection of cashmere pieces – hence the name ‘goat’ – the brand has developed into a complete ready-to-wear range found in over 50 stockists, including Matches Fashion, Fenwick and Saks Fifth Avenue, as well as a flagship store on Conduit Street, Mayfair.
Jane Lewis charts her journey as a designer; from creating elegant eveningwear as an assistant to Elspeth Gibson to developing her vision for the classic capsule wardrobe of a modern working woman. She discusses the challenges of starting a fashion brand, finding a niche USP, the design process and how best to communicate each collection to press and consumers. Illustrated with examples of clever colour palettes, classic tailoring and luxurious materials, this talk is a powerful case study of why you don’t have to be the biggest brand to succeed in the modern fashion industry.
The event starts at 6pm with a glass of wine in the Museum foyer and opportunity to view the current exhibition. The talk follows at 6.15pm for 6.20pm in the Fashion Studio and lasts for approximately one hour including an opportunity to ask questions.
Price £15 / £12 students includes a complimentary drink and exhibition entry.
Guests are welcome to view The World of Anna Sui before or after the talk.