1 October 2021 – 13 March 2022
“We were young, rich and beautiful, and the tide – we thought – was turning in our favour. We were going to change everything, of course, but mostly we were going to change the rules.” – Marianne Faithfull.
For the Chelsea boutiques of the mid-1960s, individuality was the order of the day. Changing attitudes towards gender and sexuality, framed by the socio-political climate of the time, inspired new ideas, freedom of expression and an opposition to establishment values. Fuelled by this creative exploration, a generation of radical young designers emerged, catering to an elite group of artists, aristocrats and musicians: The Beautiful People.
Presenting over one hundred ensembles across three galleries, Beautiful People: The Boutique in 1960s Counterculture explores fabulous and rare examples from these era-defining stores. Designs worn by the likes of the Beatles, the Rolling Stones and Jimi Hendrix are displayed in colourful, graphic recreations of eight iconic boutiques: Hung On You, Granny Takes A Trip, Biba, Apple Boutique, Apple Tailoring, Mr Fish, Dandie Fashions and Quorum.
Step in to the heady, star-studded world of London’s 1960s counterculture, and enjoy an immersive exploration of one of the most dramatic periods in British design history.