The Riviera Style Resort & Swimwear Since 1900 exhibition is being extended until 13th September 2015 due to popular demand. The exhibition is attracting record numbers to the Fashion and Textile Museum, London with visitor figures up 19% on the same period last year.
Due to this significant public demand the show, which opened on 22nd May, is being extended to 13th September. It was previously set to close on 30th August.
The Riviera Style exhibition, which showcases 100 years of swimwear from 19th century bodysuits and Fifties’ bikinis to the 21st century burkini and mankini, is set for ‘the long course’. The Museum has also seen record sales of exhibition prints thanks to a partnership with UK art publisher King and McGaw, with the most popular image being the Clacton-on-Sea Butlin’s poster designed in 1941 for London North East Railway, closely followed La Plage de Calvi by Roger Broders c.1929.
“We are thrilled about the response to the exhibition so far”, says Celia Joicey, Head of Fashion and Textile Museum. “Riviera Style has attracted fantastic footfall and press attention including features on why bathing suits got smaller to international curiosity in the history of British seaside resorts. With the global swimwear market set to be worth $19.3bn by 2018, we’ve seen particular interest in the history of menswear, which is seen to be driving growth in the industry. We hope that the exhibition extension will give many more people the chance to see this internationally important collection, on loan from Leicestershire County Council.”
Interest in the Fashion and Textile Museum has increased each year since 2010 and in 2013 visitors grew by 64% (Visit England tourism report, 2014). Many of the museum’s exhibitions are now attracting international attention, with the Artist Textiles Picasso to Warhol exhibition now at the Textile Museum of Canada, Made in Mexico is on tour at the Museo Franz Mayer, Mexico City and the Knitwear Chanel to Westwood exhibition will tour to the Kunsthal Rotterdam in December.
The Fashion and Textile Museum is owned and managed by Newham College – the only Museum in the UK owned by a College of Further Education – and is supported by a programme of practical and vocational courses, from the craft of couture and tailoring to digital design.
For more information on the exhibition and opening hours, click here
Or for press information, interviews and images please do not hesitate to contact Felicities, representing Fashion and Textile Museum.
0207 377 6030
0203 542 2982
Image credits:[left] Butlin’s Clapton-on-Sea, LNER Poster, 1941. Design J. Greenup © NRM / Pictorial Collection / Science & Society Picture Library. [right] La Plage de Calvi, Corse, 1928 (Colour Litho) by Roger Broders (1883-1953). Private collection. Photo © Christie’s Images / Bridgeman Images.