Thursday 2 May | 6–8pm
Photographer Horst A.Friedrichs takes you on a journey of contemporary mod subculture through his stunning photographic portraits depicting an identity, an attitude, and a style that’s always ’in’ no matter the decade.
The mod subculture has always been about working-class aspiration and an obsessive attention to style and detail – the right haircuts, shoes, records, shirts, and wheels. The goal is to live and look impeccably neat, no matter one’s background. From Alfie, the Beatles, and the Who to Paul Weller, Duffy, and the Rifles, the urbane look is revived again and again as each generation rediscovers what it means to be a mod. Across Britain today, the mod lifestyle is still going strong and is lovingly recorded by photographer Friedrichs. His passion for all things mod extends from high-end fashion accessories to an appreciation of the subculture itself with the endless dance parties, Vespa rides, and a pared-down way of life that is best defined as ‘clean living under difficult circumstances’. Shot in Margate, Scarborough, Brighton, or London, Friedrichs’s photos could be right out of 1966 in the way they capture the essence of mod. This sensitive portrayal of Britain’s mod community of the past decade offers unique insight into the diversity of the contemporary mod scene.
Horst A. Friedrichs is a renowned documentary and portrait photographer based in London. Celebrated for his book-length photographic studies of various subcultures – from Sufis in Pakistan to mods in Margate, desert communities in Venezuela to denim fanatics – Friedrichs has always been drawn to underground but influential groups
Price: £15 | £12 Students
All tickets include a complimentary drink and exhibition entry
Numbers are limited for this event, please book early to avoid disappointment. If you have any questions about this event please complete our enquiry form.
The event starts at 6pm with a glass of wine in the Museum foyer and opportunity to view the current exhibition. The talk follows at 6.15pm for 6.20pm in the Fashion Studio and lasts for approximately one hour including an opportunity to ask questions. Ticket includes admission to the exhibition and guests are welcome to view this before or after the talk.Frequently Asked Questions