Thursday 4 May | 6–8pm
From Concept to Clothing – the Gudrun Sjödén design process
See the new display Gudrun Sjödén: Four Decades of Colour & Design at this evening talk with Claire Caudwell from Gudrun Sjödén’s design studio. Learn more about where the team’s inspiration and ideas come from, follow the journey a garment makes from idea to finished product as well as why environmental awareness and a commitment to sustainability is part of every step of the process.
Join Claire Caudwell, Designer and Rupangi Gupta, Assistant Buyer, at Gudrun Sjödén Stockholm for insights into the company’s style – comfortable, colourful and ethical fashion – and design processes. Gudrun Sjödén designs promote the use of natural materials, often with strong Nordic influences, and conscious efforts to offer the consumer more sustainable and ‘green’ materials. Over the years, Gudrun and her team have accumulated a wealth of knowledge about design, textiles and manufacturing. Learn how a trip to India translated into a vibrant collection and other sources of ideas and inspiration as well as the work involved in bringing the anniversary display from Stockholm to London.
This evening talk accompanies the display Gudrun Sjödén: Four Decades of Colour & Design in the Museum Ground Floor Gallery, which celebrates the 40th anniversary of the company. Gudrun Sjödén opened her first store on Regeringsgatan, Stockholm in 1976. Since then the company has grown from a small family business into a group of companies with over 200 employees with customers in 52 countries.
Claire Caudwell is Designer at Gudrun Sjödén, Stockholm. After graduating with a BA Hons in textile design at Nottingham Trent University Claire worked as a freelance print designer creating prints and patterns for various studios in Europe. Since joining Gudrun Sjödén her role has been to develop Gudrun’s prints and design ideas. She is intimately involved in the journey from initial concept, the drawings and paintings created by Gudrun that make the base for every collection, through to the approved concept sent to the factory, the different stages of samples through to the final product.
Rupangi Gupta is Assistant Buyer for Knitwear at Gudrun Sjödén, Stockholm. Originally from India, she studied fashion design before working as a product developer with agents and suppliers for international brands including Debenhams and Next plc. Her role at Gudrun includes product development, sampling and placing production orders plus communication between the design team and suppliers and quality control.
The event starts at 6pm with a glass of wine in the Museum foyer and the talk follows at 6.15pm for 6.20pm in the Fashion Studio and lasts for approximately one hour including the chance to ask questions at the end. The ticket includes admission to the Gudrun Sjödén: Four Decades of Colour & Design display and the exhibition Josef Frank: Patterns – Furniture – Painting, and guests are welcome to view this before or after the event.
Price: £15 / £12 students includes a complimentary drink and exhibition entry.
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