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Swedish Fashion Exploring a New Identity

1 December 2008

Exhibition at the FTM showcases the new guard of Swedish fashion designers

6th February until 17th May 2009

This new exhibition at the Fashion and Textile Museum showcases a new wave of Swedish design talent with the work of 13 fashion designers who challenge the stereotypical picture of Swedish fashion and blonde, functional and minimal.. Since the late 1990s there has been a growing sense of a new guard emerging - putting the country on the map with a burgeoning number of fashion labels and designers.

Created by the Swedish Institute and specially enhanced and adapted for the FTM, this exhibition showcases the bold, the avant-garde and the surprising against a stark, modernist backdrop.

As well as some stunning garments from each of the designers the FTM will also be showcasing work from some of the best jewellery designer/makers in Sweden who are creating exciting, vivid pieces that challenge traditional notions of jewellery and craft. The pieces on display will highlight the exceptional work that is being produced in this field.

Perhaps the most well-known of this new band of fashion designers in the exhibition is Ann-Sofie Back who is based in London and regularly shows her work at London Fashion Week. Her garments often create confusion about what clothes should look like – shirts that become skirts, or collars and sleeves that have moved about and lost their original function.

Her work is accompanied by other equally stunning designers such as Sandra Backlund who elevates knitwear to an art-form with her sculptural techniques; Helena Hörstedt whose ingenious technical designs which against the background of the Swedish passion for simple, basic clothing stand out like gigantic curvaceous exclamation marks and the voluminous, loose-fitting and draped garments of Nakkna have helped alter the silhouette of Stockholm’s young fashion avant-gardists.

This exhibition will challenge every pre-conception you may have about Sweden as well as introduce you to some new designers of the future. The exhibition runs at the FTM from Friday 6th February until Sunday 17th May 2009.

- Ends -

For further information, please contact:
Rajet Gamhiouen on rajet.gamhiouen@newham.ac.uk  : Tel: 0208 522 5713 or 07508 034 922 (m)

Notes to editors:

The exhibition is hosted by the Fashion and Textile Museum in conjunction with the Swedish Institute.

High resolution images are available

The exhibition runs from Friday 6th February until Sunday 17th May 2009. Exhibition opening times are 11.00am-6.00pm Wednesday to Sunday. Last admission 5.15pm 

Ticket prices are £5 for adults, £3 for students and concessions, free entry for under 12s 

For further information about the FTM and its activities visit www.ftmlondon.org

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