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Exclusive La Perla boudoir collection pieces at the Fashion and Textile Museum

29 May 2009

The Fashion and Textile Museum will be launching its exciting new exhibition Undercover: the Evolution of Underwear on June 12th and as an additional feature it has teamed up with La Perla to offer lingerie fashionistas the unique opportunity to purchase two exclusive boudoir pieces.

The Undercover exhibition traces the evolution of underwear, from health garment, shape definer to fashion ‘must have’. It explores a number of themes from boudoir to everyday glamour to how research and innovation has changed the way we wear our underwear.

For the Undercover exhibition, La Perla has produced a limited edition boudoir macramé mask (£29) and a delicate leavers lace corset-style cuff £25) to be sold exclusively at the Shop@FTM with all proceeds going to the charity Breast Cancer Care. These items will not be available to buy anywhere else in the UK.

As lingerie aficionados will know, La Perla is a symbol of harmony, preciousness and absolute femininity. The artisan matrix, the know-how of the female body, the fusion of innovation and tradition, the Italian identity, the research of total quality: these are elements that transformed a little corsetry factory, founded by Ada Masotti in 1954 in Bologna, into La Perla - an international market leader in the underwear and swimwear sectors.

This is an excellent opportunity to own a unique and exclusive piece of designer luxury at an affordable price, whilst helping support Breast Cancer Care. 

Notes to editors:

Undercover: The Evolution of Underwear

The exhibition is staged by the Fashion and Textile Museum

The exhibition runs from Friday 12th June until Sunday 27th September 2009. Exhibition opening times are 11.00am-6.00pm Wednesday to Sunday. Last admission 5.15pm

Ticket prices are £6.50 for adults, £3.50 for students and concessions, free entry for under 12s

For further information about the FTM and its activities visit www.ftmlondon.org

Breast Cancer Care

Breast Cancer Care has been working for over 35 years to make a difference in the lives of people affected by breast cancer. They bring people together, provide accurate, easy to understand information as well as practical and emotional support, and campaign for improved standards of care. They are the only charity working across the UK to provide these services.  Every year they respond to more than two million requests for support and information through their website, helpline, publications, person to person support and health promoting activities, all of which are offered free. Every year more and more people need their support.

Anyone with breast cancer or breast health concerns can get free, confidential support and information from the Breast Cancer Care helpline on 0808 800 6000 or by visiting www.breastcancercare.org.uk.

Breast Cancer Care registered charity in England and Wales 1017658, and in Scotland SC038104.

Further information, images, interviews and exclusive features about the Fashion and Textile Museum please contact:

Alison Lowe – Press Officer

Felicities Ltd representing the Fashion and Textile Museum

Alison@felicities.co.uk  Tel: 0207 377 6030 / 07958 718 050

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